What is WEBCHKR?
A free tool that checks 30 technical fundamentals across your website and digital marketing setup. It covers site health, email authentication, security configuration, analytics tracking, search optimization, page performance, and AI readiness. Think of it as a quick diagnostic to catch the things that are easy to overlook and easy to fix once you know about them.
Frequently Asked Questions
What checks are included?
WEBCHKR runs 30 checks across 8 categories, covering the technical setup behind your site's search presence, email deliverability, security, analytics, and performance:
- Site basics — HTTP status, SSL/HTTPS (all URL variants tested), mobile viewport, and 404 handling. These confirm your site is accessible, secure, and properly configured for all visitors and crawlers.
- Search optimization — Title tags, meta descriptions, H1 headings, canonical tags (with staging domain detection), Open Graph, crawling & indexing (robots.txt, noindex detection), XML sitemap validation, and structured data with field-level analysis. The technical building blocks that determine how your site appears in search results.
- Email authentication — SPF, DKIM, and DMARC records. These DNS configurations ensure your emails get delivered reliably and prevent others from sending emails that look like they come from your domain.
- Security — HTTPS enforcement across all URL variants, security headers (with CSP and Permissions-Policy quality analysis), mixed content detection, and privacy compliance (with privacy policy page scanning for cookie policies, regulations, and freshness).
- Analytics — Detects 18+ analytics platforms (not just Google), tag management systems, Search Console verification, and advertising pixels. Flags common misconfigurations like duplicate tracking and deprecated code.
- Performance — Core Web Vitals, performance score, loading speed, and image performance (lazy loading, dimensions, modern formats).
- AI readiness — LLMs.txt, AI crawler access, and content answerability. As AI-powered search grows, these configurations shape how AI systems discover and represent your content.
- Accessibility — Language attributes, alt text, semantic landmarks, and Lighthouse accessibility score. Basic indicators that affect both usability and search performance.
Is it free?
Yes. No account, no usage limits, no premium tier. The tool works the same for everyone.
Can I check any website?
Any publicly accessible website. It does not matter what platform, CMS, or hosting provider the site uses.
Why are some results incomplete?
Some sites use bot protection (Cloudflare, Akamai, Imperva, and similar services) that blocks automated scanners. When this happens, WEBCHKR shows a warning banner. DNS and security checks still run since they don't depend on page content. Additionally, some sites built with JavaScript frameworks (Next.js, Nuxt, etc.) render their SEO tags client-side only. WEBCHKR detects this and shows a banner explaining that missing tags may be injected by JavaScript rather than truly absent — though this is itself an SEO concern worth addressing.
How accurate are the email authentication checks?
WEBCHKR checks your SPF and DMARC records directly via DNS, which is reliable. For DKIM, it scans common selectors used by major email providers like Google Workspace, Microsoft 365, SendGrid, Mailchimp, and HubSpot. If your provider uses a custom or uncommon selector, WEBCHKR may not detect it. A “not found” DKIM result does not always mean DKIM is missing. If you believe DKIM is configured, check with your email provider to confirm which selector they use.
Is this an AEO or GEO audit?
No. WEBCHKR checks a handful of AI-readiness signals, but it is not a full AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) audit. The signals we look at include LLMs.txt presence, AI crawler access (whether tools like ChatGPT, Claude, and Perplexity can fetch your site), and basic answerability markers like FAQ schema and question-style headings. These are foundational signals, useful as a starting point. They don't tell you how well your content actually performs in AI answers, what topics you're cited for, or how to structure content for LLMs. For deeper AEO work, you'll want dedicated tools or a content review by someone experienced in this area.
Is this an accessibility audit?
No. WEBCHKR checks a few basic accessibility indicators like language attributes, image alt text, and Lighthouse scores, but a proper accessibility audit requires hands-on evaluation by someone experienced in WCAG standards. Automated tools catch surface-level issues but cannot evaluate the full experience for people using assistive technologies. Accessibility matters beyond compliance. It improves usability for everyone, and sites with strong accessibility practices tend to have cleaner, more semantic code that performs better in search. If you have any questions about your site's accessibility, we strongly encourage working with a qualified accessibility specialist.
How often should I run these checks?
After any significant site change, when you add new tools or services, or quarterly as a baseline. Technical configurations can break silently, and a quick check catches issues before they affect your traffic or email deliverability.
What should I do with my results?
WEBCHKR is a starting point. It identifies what's missing or misconfigured, but each issue is worth investigating further in the context of your specific setup. If you want help interpreting your results or fixing what's broken, the team behind WEBCHKR offers a free consultation. Email [email protected] and we'll walk through your report together.
Who built this?
WEBCHKR was built by Sonoran Strategy, a marketing and technology consultancy. We built it because these checks are the first thing we run when evaluating a website and its digital marketing stack, and we wanted to make that process available to everyone. Learn more at sonoran.co or email us at [email protected] to schedule a free consultation.